what story will your box tell?


A young boy with an innocent perspective on the world extends an act of genuine compassion to a homeless man by making him an innovative home of household materials. Determined to help fill this man's need for comfort, the boy grabs his mom's Zappos box, the kitchen plant, paint from the garage, some of the shower curtain, his sister's blanket and more. Even the smallest gestures of kindness (with a little outside-of-the-box-thinking) remind us that we can have the greatest impact on others. What story will your box tell?

The #imnotabox campaign is all about inspiring you to see not just the Zappos box...but yourself and the world with a new perspective. We want you to open up and look inside.  We want you in the end to join us and say, #imnotabox.