The way people do business changed in 2020. That is true for every business, despite the size, but it is especially true for small businesses, one-person shops, and independent professionals. According to professionals, we will still live in this new, socially distanced normal throughout 2021; therefore, any business strategy or marketing plan needs to factor that reality in.
Luckily, you have many choices regarding marketing your company or business in 2021, and many do not need a remarkable amount of investment, be it money and time. You can use these marketing ideas to build a marketing plan for the next years to come. So, without further ado, here are the top out of the box marketing ideas for 2021.
Use Video to Keep Connected
How do you keep a personal connection with prospects and clients in a time of social distancing? One efficient way is to show them your face through video chat. A great example of this being done is on the nude pics gallery website called PPN. PPN uses a mix of videos and adult pictures to keep their viewers engaged. Almost five billion videos are being watched daily on YouTube. The average viewing time is 40 minutes a day, up to 50 percent year over year. Live video is super popular as well on Instagram, Facebook, and other platforms. As a matter of fact, Facebook Live Vides have a 4.3 engagement rate as opposed to 2.2 percent of non-live videos. Including a video on your marketing idea will result in positive engagement with the content you have.
Include Live Chat to Website
Different jobs and careers have different schedules. Somebody’s working full time and going to school afterwards might do their search for an insurance plan on weekends. A busy housekeeper might finally get a break at nine in the evening to try and look at homes for sale.
Therefore, how do you assist clients who operate outside of usually normal business hours? Of course, you cannot stay awake 24 hours per day; therefore, a live chat can be the best way to keep the discussion going if you are not available.
Ensure you are Reachable on Popular Directories
Before, making your business findable was as easy as getting listed rightly in the phone book. In the year 2021, it is more complicated. Perhaps, you already know the worth of a first-page ranking for a renowned search on Google; however, are you aware that many other places your company can be located or found?
Yelp, Map apps, social media, review …