Every box has a unique story and purpose.

The Zappos box means something different to each of our customers. To us, it means servicing you with the things you need and love. It's our way of being there for you wherever you are in life.

With this campaign, we hope to inspire you to see not just the Zappos box...but yourself and the world with a new perspective. We want you to open up and look inside.  

We want you in the end to say, #imnotabox.